5 Tips You Need to Create A Strong Brand Identity For Your Business | Wowo Creative

Branding, an important aspect of your business. It’s what sets you apart, what makes your concept unique. We think strong branding is extremely important for your business so we’ve collaborated with Wowo Creative to give you some practical branding tips that you need to know.

Who is Wowo Creative?
Wowo Creative is a digital marketing agency specialised in branding and digital experiences in Aruba. Together with the Wowo team, we are sharing: 5 tips you need to create a strong brand identity for your business.

1. Define your brand identity
It’s important to establish and define your brand identity early on. Sure, graphics and visuals are important but this doesn’t make the entire magic. Your brand, just like a human being, is based on an entire ecosystem of values, purpose, and yes…even a personality. Appearances don’t always tell the complete story.

2. Be Consistent
Be very consistent. It’s about making sure that everything you show the world  psychologically matches the brand values that you have established. The HOW is the most important element here because it will differentiate the way your message is perceived. 

3. Stay up to date
Up to date doesn’t always mean following the trends. Just because something is “trending” doesn’t mean you have to apply it to your brand. This is why we refer back to tip #1 (Define your brand identity). “The trick is to know your brand so well, that you can turn the trend into something unique”.

4. Be Authentic
Authenticity leads to relatability and when you show reliability, people will feel connected causing them to identify with your brand. It’s about creating that connection between potential consumers and your business.

5. Be seen!
Be seen but focus on your niche. If you are aiming for the world to see you, you might end up getting lost in the crowd. Always remain true to your brand identity.

Every business should be applying these 5 tips to their brand strategy if they aren’t already. Remember to always focus on your niche and why you started.

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