Empowering through Creativity | Addie Avenue Creative Studio

Branding, one of the most important aspects of your business. Branding represents the identity of your product or business, and it’s crucial to have strong branding because it’s how potential consumers will view and remember your brand, it’s what sets you apart from others. Today we collaborate with someone who empowers her clients through branding. Get to know Adeline Martinus of Addie Avenue Creative Studio as she shares how she got into graphic design and tells us all about her website that she recently launched.

But first- Meet Adeline
Adeline started doing graphic design in her college years. She started small and did it mostly for her friends and family and for her College’s HR department where she was working at the time. At her job back then Adeline took care of logo creation, event flyers and more. She found a passion for being creative and the idea of creating something from scratch. “I started investing my time in online graphic design and brand courses to enhance my skills in this area. When I came back to Aruba, I started investing more time into this small business as I started to attract more clients that wanted to start a business. My motivation to help them start their business and go after their dreams is what pushed me to start my own business.”

Addie Avenue Creative Studio’s Mission
Addie Avenue Creative Studio is all about empowering others, especially the ambitious and high achievers. Those who know what they are passionate about and want to turn their passion into a profitable business. I help them gain a clear understanding of their business and their brand to get things started the right way. Her goal is to always create a brand that is a visual representation of what the person and the ideal client behind it represents.

Fun fact: before launching Addie Avenue Creative Studio, Adeline started helping people building their dreams with branding. BoldBizz has also partnered up with her in the past.

What makes Adeline stand out and where does she get her inspiration?
“I get my inspiration from my clients, they come with their own passions and excitement, and I get to help them bring their brand to life. I use different methods of research, I create mood boards and concepts development to get a head start.” says Adeline. What makes Addie Avenue stand out is that she doesn’t just develop a simple logo. Instead,  they work closely with the client to bring their visions to life and not the other way around. They strive to enhance the motivation and empower their clients to make their dreams of owning their own business and doing what they love a reality.

Addie Avenue Studio, the webshop.
Adeline recently launched her own website. Besides graphic design and branding services, you will also see that Adeline offers printable planners and workbooks that are available for purchase. Who can purchase these templates? Anyone who is ambitious and is in need of a daily planner or goal setting worksheet. “For those who are always looking to enhance their productivity and reach their goals. I also have workbooks available on topics such as “starting a business” and “launching a business”. These are ideal for the ones who are just starting out or those who don’t know where to start. These workbooks will not only help one get organized but will also motivate one to take control of what they love! I am passionate about helping people reach their potential with this e-commerce shop. I hope to continue creating planners, workbooks, and develop other tools that will help people achieve and succeed.” says Adeline.

Adeline, you stand for being a trailblazer. Tell us more about this mindset!
“Definitely! Standing for being a trailblazer is all about “going for it”, anything that you want to do or accomplish. It’s about having the mindset that you might not have it all perfectly figured out yet, but still decide to start somewhere. It’s all about “start by starting”. Many clients that I’ve worked with during this year came with an idea of what they want to do. I just help them make it possible.”

We leave you here with branding do’s and don’t that Adeline kindly shares with our readers! So screenshot or take notes, cause these are valuable tips for sure!

Do’s
– Be consistent with your visual identity
– Do have you own identity, make it your own!
– Do have a branding guide (be specific in what your brand guidelines are)

Don’ts
– Don’t assume that having a logo alone with build your business
– Don’t use low quality content on your communication channels (this is an important one!)
– Don’t try to be the same as everyone else (authenticity is key!)

Thank you Adeline for these insightful branding tips!

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